Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. Lead nurturing works because it serves lead's the right type of content at the right time, helping leads make a decision wherever they are in their buying journey. Rather than having your sales team spend time and money on leads that aren't ready to purchase, leave it to lead nurturing to identify those who are likely to buy.
Research reveals that 50% of the leads in your system are qualified, but not yet ready to buy. Lead nurturing campaigns prevent leads from forgetting about your company, making sure that when they're ready to make a buying decision, they are more likely to purchase from you.
Nurtured leads have a 23% shorter sales cycle. Sales teams are so focused on the here and now (and rightly so) that they don’t often have time to court all leads in their pipeline. Lead nurturing is a way the marketing team can help their sales team move leads through the sales funnel. This frees up your sales team to focus on the hottest and most immediate deals at hand.
We turn your website traffic into contacts in your database by creating strategically designed landing pages, with forms, and website pop-ups that capture the right leads at the right time. These contacts are willing to give their information in exchange for a premium offer. Once we capture a lead, we are able to identify where each lead is in their buyer journey based on the type of offer they were interested in.
We set up automations that segment your leads based on their readiness to purchase. If they're not ready to buy, they are automatically enrolled into workflows that nurture these leads by sending curated content aimed to nurture them down their buying journey.
Leads are sent strategically written and designed emails intended to nudge them along their buyer journey. These emails not only help your company stay top-of-mind, they provide your leads with the education they need to make a purchase decision. By focusing on helping your leads, rather than pressuring them to purchase, you gain their trust and build a foundation for a long term relationship.
VitaCup created the first ever Vitamin Infused Coffee and Tea Pods for single-serve coffee makers. Utilizing their existing list of unengaged leads, Campaign Creators developed strategic email campaigns and workflows that turned email into a viable revenue channel, quickly increasing purchases from their current leads and customers. This led to a whopping 300% increase in revenue from workflows and 559% increase in email revenue.
The purpose of these offers are to generate leads, but also to educate and move leads down their buyer's journey toward a purchase from your brand. We give leads these offers in exchange for their contact information, submitted through a form. Leads are additionally offered other premium content to help them make a purchasing decision. We will create offers based on your target market, including ebooks, checklists, webinars, case studies, demos, templates, and tools.
We use landing pages, a website page containing a form, as a place to capture leads. This page serves to collect visitor’s information they gladly hand over in exchange for your premium content offer, such as an ebook or a webinar. Our landing pages are strategically designed for your leads to understand the offer, increasing the likelihood for conversion.
Marketing automation can turn any prospective lead into a customer with lead nurturing. Using technology, such as workflows, your leads can be automatically segmented and sent targeted messages based on criteria you decide. We make sure your marketing automation system and workflows are set up so that your leads receive the right information at the right time.
Drip emails are a series of emails sent over time to nurture a lead from one stage of the buyer’s journey to another. We also use these emails to re-engage “lost” leads who may not have been ready to purchase at the
Website pop-ups are strategically placed on your website to provide relevant offers to users at the moment they are most likely to convert. Pop-ups maximize the chances of converting your website traffic into new leads and customers.
We constantly monitor and analyze your campaign funnels to identify any bottlenecks that are preventing optimal performance. Using insights from our data, we insert new pieces and/or improve current pieces to continuously optimize campaign results.
