Find Your Biggest Marketing Gap

As marketers we always feel like we can be doing more, better. Curious to see where your biggest digital marketing gap lies?

Take this 5 question assessment to get a diagnosis of just where you need to focus your time and energy.

Find My Gap
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Scenario 1

You've been tasked with launching a social media campaign for a new product. What is the biggest issue you will face during this project?

  • a) You're working on so many other projects, you don't know when you'll get around to it.
  • b) You have the strategy in mind, but you need other people with other talents to execute, resources that are unavailable to you. This is not a one-man job.
  • c) Coming up with the campaign was easy, but the thought of actually entering the platforms makes your palms sweaty.
  • d) You feel like you don't have the knowledge to create a comprehensive strategic plan. You need help coming up with some ideas.
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Scenario 2

At the weekly meeting, you've decided that you need to focus on increasing conversion rates of visitors into leads. What is the immediate thought that runs through your mind?

  • “Conversion rates?! I don't know the first thing about conversion rates. How do I increase them?”
  • “Oh great, another project to add to my already too busy schedule.”
  • “I have some thoughts, but I wish there was someone to bounce ideas off of.”
  • “I need to learn the tools to analyze and make edits before I can start this project.”
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Scenario 3

You see a blog about marketing automation software and see how much easier your life could be, and decide this is the thing for you. What issue is most likely to be a roadblock to implementing this?

  • You feel like the time it will take to set up the software and learn how to work it is not worth the effort.
  • Time—there's just not enough of it! After all, that's why you wanted automation in the first place.
  • You know exactly what you need to do, but you wish you had more hands on deck to go through with it.
  • Automation—sounds great in theory, but you don't know what to actually do with it.
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Scenario 4

Your conversion rates have been decreasing, and you decide it may be because your website is dated and landing pages are faulty. What's the hardest part about revamping the website?

  • You know exactly what you need to do to make the pages better, but you don't know how to use the platforms to make those changes.
  • It's such an important task, but it keeps getting pushed down your to-do list because of all the other responsibilities.
  • You really wish you had an in-house developer that you could easily communicate your vision to, or another strategist to help brainstorm ideas with.
  • You're not really sure what an optimized marketing website/landing pages should be like, so you have to do a lot of reading before you can come up with solutions.
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Scenario 5

You finally have visitors to your website but you aren't making sales. What is the biggest constraint between you and nurturing leads?

  • Analyzing the problem and coming up with a solution always takes forever! If I had more time, I could get it done.
  • I have no clue what to do.
  • I know there is software involved with my solution, but I have no idea where to start.
  • I found the problem, but I can't fix it all by myself. Some help would be nice.
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See Your Quiz Results to Find Your Biggest Marketing Gap

marketing-gaps-results

marketing-gaps-results
Your biggest marketing gap is: Time & Resources

You are good with time management and can develop a marketing strategy, something not everyone can do!

On any given day you are logging in to 5+ tools just to finish one task. You know that you could be using them more effectively but you just can't master them all - it's unrealistic.

Now that we helped you figure out your biggest gap, we're not going to leave you hanging! We created a 17 page guide outlining the best 5 options to fill your marketing gap. Click below to get your comprehensive guide.

GET GUIDE
Your biggest marketing gap is: Tech Skills

You know your way around the technology and can develop a working strategy, which is extremely difficult for some marketers.

But, you simply don't have enough time to add new projects. With only 24 hours in a day, you just need more time or man-power to implement your on-point strategy. If only you could slow down time...

Now that we helped you figure out your biggest gap, we're not going to leave you hanging! We created a 17 page guide outlining the best 5 options to fill your marketing gap. Click below to get your comprehensive guide.

GET GUIDE
Your biggest marketing gap is: Strategy

Your biggest marketing gap is the knowledge and expertise necessary to create a comprehensive and effective marketing strategy.

You have good time management and are a master of technology, issues a lot of marketers struggle with. But, trends and consumer behavior are constantly changing. How is anyone supposed to keep up?

New techniques and channels are popping up everyday, making it difficult to keep your strategy up to date.  Having to constantly come up with new strategic campaigns is starting to cause you brain damage.

GET GUIDE