CoreSite partnered with Campaign Creators to migrate from Webflow and Marketo to HubSpot, streamlining operations and enhancing user experience through a scalable and brand-consistent platform.
INDUSTRY
IT Infrastructure
TOOLS USED
HubSpot
Figma
SERVICES
Website Design & Development
Platform Migration
0%
Increase in website traffic since launch
0%
Increase in visitor-to-contact conversion.
CoreSite, a prominent player in hybrid IT infrastructure, offers businesses high-performance colocation, interconnected data center campuses, and seamless cloud onramps. Understanding the power of brand consistency and scalable website management, CoreSite approached Campaign Creators to help undertake this project. The primary goal was to move away from its traditional brand look and embrace a more enterprise—and tech-focused identity. However, they faced a significant obstacle: their website and tech stack needed help supporting this transformation.
The Challenge
The existing website was built on Webflow, which lacked essential administrative controls, requiring multiple team members to update the site within independent silos. As a result, managing brand and content updates was increasingly challenging, resulting in a patchwork of inconsistent branding.
CoreSite used Marketo for marketing automation but realized they needed a more integrated solution. They turned to HubSpot to unify their marketing, CRM, and CMS into one powerful system, ensuring a seamless, scalable experience for both internal teams and customers.
Campaign Creators played a fundamental role in making this vision a reality. Transitioning CoreSite to HubSpot Marketing, Sales, CMS, and Operations Hubs wasn’t just a matter of setting up a new digital marketing platform—it wasa matter of laying asolidfoundation forfuture growth supported by personalized, integrated marketing and operational solutions, including transactional emails tailored to CoreSite’s needs.
The Goal
CoreSite had a clear definition of the goals for this project. They needed a scalable platform to support their brand efforts and provide a solid foundation for future initiatives.
Brand Consistency: Unify design across the website and eliminate inconsistencies.
Improved Website Management: Leverage HubSpot’s robust CMS for more accessible updates and stronger administrative controls.
Personalization and Scalability: Implement dynamic content for future growth and deliver personalized user experiences.
Tech Stack Consolidation: Integrate marketing, CRM, and CMS tools into a single platform for greater efficiency.
Maximizing HubSpot's Power: Replace Marketo and fully leverage HubSpot's suite of tools to create synergy across all business operations.
The Solution
CMS Theme: The Perfect Foundation
CoreSite chose a theme from the HubSpot Marketplace that provided design flexibility and matched its new brand identity. Campaign Creators utilized this theme as a foundation to construct a versatile, visually cohesive site, enhancing its capabilities with custom templates and generating over 100 pages of content, including blogs and newsroom posts.
Figma: Ensuring Design Consistency
Both teams utilized Figma to design layouts, refine the site's aesthetics, and ensure team alignment. Campaign Creators crafted a UI Kit to maintain consistency with CoreSite’s rebranding and ensure ADA compliance. This streamlined the design process and facilitated effective collaboration for CoreSite’s team.
Dynamic Functionality: Enhanced User Experience with HubDB
To address CoreSite’s need for dynamic filtering and content management, Campaign Creators leveraged HubDB for critical pages like the carrier list and marketplace. This solution provided easy content management and a user-friendly experience, while training ensured CoreSite could independently manage updates.
Training and Support
Once the platform transition was finalized and the new website went live, Campaign Creators provided technical training sessions to enable CoreSite’s team to manage the HubSpot CMS independently, minimizing the need for external developers and eliminating interdepartmental knowledge silos.
The Results
The solutions implemented by Campaign Creators yielded impressive results, empowering CoreSite to achieve its core brand consistency, operational efficiency, and growth goals. These are the key performance outcomes following the website redesign and migration to HubSpot.
Traffic Growth: Website sessions grew by 7.98% thanks to improved SEO, enhanced content visibility, and a user-friendly design that encouraged engagement.
Improved Conversions: Visitor-to-contact conversion rates soared by over 25%, driven by clearer user pathways and optimized CTAs that encouraged interaction.
Increased Efficiency: CoreSite streamlined internal workflows by migrating from Webflow and Marketo to HubSpot, consolidating their tech stack and simplifying content management, marketing, and sales processes.
Brand Consistency: A new UI kit and strict adherence to brand guidelines ensured professional, consistent branding across all web pages, strengthening CoreSite’s rebranded identity.
Developer Independence: CoreSite’s team gained the ability to manage content and make updates independently, leading to faster project turnarounds, greater operational efficiency, and reduced knowledge silos.
The partnership between CoreSite and Campaign Creators successfully aligned the website with its new enterprise-focused brand and future growth ambitions. CoreSite achieved greater brand consistency, enhanced operational efficiency, and improved user engagement by consolidating its tech stack and embracing HubSpot's full potential. These changes have positioned them for continued growth, longevity, and long-term success in their industry.
