Smartphones are getting so smart that we rely on them so much for information and being in contact with others. Last year, Americans spent an average of 4 hours on their smartphones daily with that number rising every year (Statista). Yet a majority of companies still don't have mobile friendly websites for their users, which is costing them sales. Todays consumer expect an impeccable user experience and repeat engagement from brands otherwise they will find a new brand to give their business to. If your website isn't mobile optimized and user friendly, you are not only losing sales, Google's algorithm favors mobile friendly pages, and will rank them a lot higher than non-mobile friendly pages. No matter how big your company is, if you aren't optimized for mobile, you won't be showing up in the first page of Google Search results.
If you want to know whether your content is mobile friendly and optimized for mobile customers, here's what we're talking about...
Articles
“Content that works in one context may not work in another, no matter how responsive its design”
This article discusses how having a website isn't enough, it has to be optimized for mobile, otherwise your customers will leave your page instantly. Not only do you have to change the graphics to make sure they appear how you would like on mobile, you most likely have to change content, while trying to keep each platform as consistent as possible. The article goes into more depth on some tips and different ways to optimize your pages for mobile.
“Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load”
This article covers five reasons why you should optimize your website for mobile including: mobile users are different, mobile gets traffic, better brand engagement, increased conversions and reduce your bounce rate. The article closes with a “mental health check” which includes a list of questions to ask yourself as you play around with your mobile site.
“75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks”
With so many consumers on mobile, it is time to change and adapt your business model to meet customers expectations. Customers are acclimated to companies offering responsive experiences and expect mobile-friendly websites.
This article looks at mobile optimization in terms of SEO and how having a mobile-first index can give you a competitive advantage. Provided are some resources to test your mobile usability. The author then discusses a few key factors including page speed and user experience. Finally the article ends with a mobile optimization checklist so you can determine if your website is mobile friendly.
“According to a study conducted by Google, 84% of consumers use search engines to gather information for local purchases.”
With Google's new algorithm, if your webpage isn't mobile friendly, you are at high risk of being deleted from the top search results. If your business page is buried, it will result in a loss of sales, especially for local businesses who rely on search results.
Infographic
This infographic shows how many hours per day are spent online via a mobile device. It is a comparison between 2012 and 2016, broken down into 10 different countries. In ever y country time spent on a mobile device increased over the past four years. If you are curious you can take a quiz to see if you are addicted to your smartphone.
This infographic shows data on how long teenager think they can go without technology including their smartphone, computer and tablet.
Webinar
This webinar discusses the top 5 ways to get started with mobile app optimization including: harnessing the power of mobile apps to understand your customers, integrate mobile apps into the practice of continuous optimization, optimize mobile app experiences across the whole customer lifecycle, start testing now to gain a competitive edge, and start simply, get early wins and develop buy-in across the organization.
Is your webiste mobile optimized? What are you doing to ensure that it is? Comment below!
Sean Farias : 12/1/16 8:56 AM
Campaign Creators : 1/10/17 11:58 AM
Campaign Creators