When was the last time you checked your mobile phone? Probably only a few minutes ago, right?
The average mobile-phone user will check their phone approximately 150 times a day. That’s 150 chances you're missing every day by not utilizing SMS for your eCommerce business! SMS allows you to connect with customers on a personal level and create a sense of urgency to generate sales. SMS can be used to help clients check on their order, to send special deals, and to follow up with undecided customers.
So if you haven't already considered using SMS to generate eCommerce sales, here's what were talking about...
“Nordstrom discovered that social media and emails weren’t reaching as many of their customers as they hoped. They polled their customers and discovered that nearly a third of them preferred to be contacted via text.”
If large companies like Nordstrom are taking advantage of SMS to engage customers and generate sales, so can you! This article is a great launching point to get your e-commerce mobile campaign started.
“It should come as no surprise that people are protective of what they consider to be their private space, and that includes virtual space where text messages live.”
Consent is key with SMS messaging. What it basically comes down to is that in order for a business to contact any customer via text with offers or solicitations, they need to ask receivers for written consent, and they need to give receivers the option to opt out at any time. Read this article to find out how to get consent and what you can do once you have it.
“Many brands and businesses in the ecommerce and retail world have turned their attention, like their consumers, to the mobile. SMS marketing has proved a big hit not only for retailers and ecommerce sites but their customers too.”
Has the mobile revolution changed traditional e-commerce marketing plans? Have we seen the end of the e-commerce marketing email? This article provides some interesting statistics to chew on and might make you reconsider the future of email marketing. So who will come out on top, email or SMS? Read this article and decide for yourself.
“Simply slapping a few common call-to-action triggers in an email or SMS won’t cut it, because the perfect call to action has to resonate with the audience and create a sense of urgency.”
Text Magic really hit the nail on the head with this one. SMS is a great way to create a compelling call-to-action for your customers that feels urgent and relevant. This great resource gives you 42 templates and is for any marketer who might need a bit of inspiration for crafting the perfect SMS text.
“There is a real opportunity for retailers to optimize around the channels they are using and integrate SMS into current communications and marketing strategies. The benefits of SMS are re ected in both the bottom-line and in long-term customer satisfaction.”
Did you know that 90% of SMS messages are opened within about 90 seconds? (Imagine how efficient the world would be if bosses opened our emails within 90 seconds!) This means SMS is an extremely fast and effective channel to reach consumers. So why are only 29% of retailers and e-commerce businesses utilizing this opportunity? Read this short report to find out.
“Surprisingly, the channel most internet users want to be communicated with for loyalty programs is also among the least used channel by brand marketers.”
Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet, that same study revealed less than a quarter of US brand marketers actually use SMS for their loyalty program. So it looks like there is a disconnect between how customers prefer receiving communications, and how what channels marketers are choosing to communicate on. This report is an eye-opening resource for anyone considering SMS for loyalty program communications.
We hope these resources will help you navigate using SMS as a platform for e-commerce marketing and sales. Sending the right message to the right person is a critical part of SMS marketing. So for help building your subscriber list, we're giving you access to our premium resource: The 30 Greatest Lead Generation Tips, Tricks & Ideas.
Has your e-commerce business utilized SMS yet? If so, we'd love to hear how in the comments below!
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