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Website Strategy (2)

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2 min read

How Your Homepage is Like a Job Interview

Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that second in-person interview....

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6 min read

How to Use Videos on Your Website to Improve Conversion Rates

Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it...

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2 min read

Using Psychology to Drive Conversions

As a marketer, you've tried every known lead-generating tactic known to man and then some. But leads don't necessarily convert to customers right...

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3 min read

What We're Talking About...the Mobile Takeover

Smartphones are getting so smart that we rely on them so much for information and being in contact with others. Last year, Americans spent an average...

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2 min read

How to Create A Stellar CTA: Part 1

This post is a segment of a two-part series on call-to-actions.

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3 min read

Choosing the right keywords for Google Adwords

It’s not uncommon to find yourself a bit lost trying to find the right keywords for your PPC Campaign. When starting unprepared, your search can get...

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2 min read

Inbound Hack #5: A/B Testing Sample Size Calculator

In this video blog, Sean shows you how to calculate the sample size you need for your A/B test using this free online calculator from Optimizely....

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