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Sports Marketing

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2 min read

How Copa America is Marketing to the Casual Sports Fan

I am a casual sports fan. In fact, that's an overstatement. My obsession with soccer peaked in high school. After I got cut from the varsity team...

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2 min read

Mayweather Vs. Pacquiao: Marketing the Fight of the Century

On May 2, 2015 five-division boxing world champion, Floyd Mayweather, took on eight-division world champion, Manny Pacquiao. Sure, this may sound...

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2 min read

Sports Teams and Social Media

What is social media? Yes, it’s a medium for posting pictures of your food, letting me know you're waiting at the DMV to get a new driver's license,...

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2 min read

Promotions in Sports

As many people know, marketing requires multiple components to effectively work and succeed. One of these essential components is promotions....

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