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Research

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3 min read

Stop Selling; Start Guiding: Targeting the Millennial

What’s the first thing that comes to mind when you hear or see the word, “salesperson”? In a recent Campaign Creators study, the most common...

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2 min read

Why Are There so Many Women in PR?

In every PR class I take throughout college, it seems like I’m the only guy.

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2 min read

A Review of Hubspot’s Make My Persona Feature

Hubspot recently launched their “Make My Persona” tool designed to simplify the persona building process. As we mentioned in a previous post,...

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3 min read

The PR Process: R.A.C.E.

The PR process can be as simple or complex as you’d like. Yet if you want to have a strong and mutually beneficial relationship with your publics,...

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