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PR

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2 min read

Toms Takes Cause Marketing to a New Level

“Cause marketing” or cause-related marketing refers to a style of marketing that revolves around cooperative efforts of a for-profit business and a...

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2 min read

Why Are There so Many Women in PR?

In every PR class I take throughout college, it seems like I’m the only guy.

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3 min read

The PR Process: R.A.C.E.

The PR process can be as simple or complex as you’d like. Yet if you want to have a strong and mutually beneficial relationship with your publics,...

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3 min read

How to Avoid a Social Media Disaster

Social Media can be a powerful marketing tool, yet a treacherous one if used incorrectly. While many businesses have used social media to grow and...

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3 min read

Under the Influence: Connecting with Industry Influencers

One of the founders of our company recently showed me a website that I’d never heard of before. The company, Help A Reporter Out (HARO for short),...

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