4 min read
GONE NATIVE: Getting to the Root of Sponsored Content
“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...
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4 min read
“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...
1 min read
For years, Instagram stood alone as a the anti-business social media. Don't get me wrong; it's necessary to have a company account. It is considered...
2 min read
We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...
1 min read
#DigitalAgencyDay, cohosted by Hubspot and Unbounce January 29-30, gave agencies the opportunity to collaborate in events centered on agency growth,...
2 min read
Condescending Wonka. Success kid. Bad luck Brian. The list of internet memes goes on and on. Whether you love or hate them, they are a part of the...
3 min read
I have a confession: I did not go to school to be a blogger. I don’t have a degree in journalism or creative writing. What I do have is over a decade...
1 min read
What is content marketing? The term means different things to different people. It can be a confusing definition to pinpoint, even for a copywriter...