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Marketing (7)

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2 min read

A Short History of Valentine's Day Marketing

We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...

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tech-dollars

1 min read

How Agencies Are Spending Their Tech Dollars in 2016

#DigitalAgencyDay, cohosted by Hubspot and Unbounce January 29-30, gave agencies the opportunity to collaborate in events centered on agency growth,...

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2 min read

Memes: The Underdog of Social Media Marketing

Condescending Wonka. Success kid. Bad luck Brian. The list of internet memes goes on and on. Whether you love or hate them, they are a part of the...

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3 min read

3 Simple Tips to Get You Blogging

I have a confession: I did not go to school to be a blogger. I don’t have a degree in journalism or creative writing. What I do have is over a decade...

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1 min read

BuzzFeed Basics for Content Marketing

What is content marketing? The term means different things to different people. It can be a confusing definition to pinpoint, even for a copywriter...

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2 min read

An Early Christmas Gift for Social Media Marketers

For social media marketers, Christmas has come early. A couple of weeks ago two social media moguls, Facebook, and Instagram introduced...

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2 min read

New Kids on the Block: Marketing to Generation Z

For the longest time, it seems, marketers focused all of their efforts on appealing to the millennial generation. Millennials have more often than...

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