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Marketing (3)

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3 min read

Video Marketing Is a Small Biz Goldmine

Just about every day, market research data is released confirming the exploding use of online video content by marketers. In 2017, online video was...

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2 min read

Transforming Your Swag Marketing Strategy

Swag items and bags are a staple at large professional events, and most attendees try to grab as much of the stuff as they can. Event sponsors who...

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2 min read

Marketing to Customer 2.0

Years ago I was on a webinar where they were discussing a shift in how customers are acquired. They called it the customer 2.0 trend (or 3.0...

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3 min read

4 Promotional Products Every Business Should Be Using

Marketing can be highly beneficial for a business. Printing your brand name on moleskins, personalizing corporate gifts, or individualizing...

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2 min read

Don't Make These 5 Netflix Mistakes

Responding to the recent backlash over their price hike, Netflix released an apology and announced a new plan to separate its services, creating...

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2 min read

Inside Spring Break Marketing

Spring break marks the time of year that every college student is excited travel to a different town and lose all inhibitions with their best...

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