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Marketing (2)

Blog-Benefits

2 min read

Blog Benefits: Everyone's Doing It & You Should Be Too

More and more businesses are turning to blogs to help in their web visibility. It is true blogs can provide important search engine relevance and...

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3 min read

What We're Talking About...Optimizing Your Social Media Strategy

Social media has become such a prevalent part of everyone's lives that it only makes sense for businesses to use the platforms as a way to market...

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2 min read

Why Does Content Matter

Search engines work every day to improve the user experience. You, the user, are like the worst kind of significant other – demanding and needy....

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3 min read

Video Marketing Is a Small Biz Goldmine

Just about every day, market research data is released confirming the exploding use of online video content by marketers. In 2017, online video was...

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2 min read

Transforming Your Swag Marketing Strategy

Swag items and bags are a staple at large professional events, and most attendees try to grab as much of the stuff as they can. Event sponsors who...

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2 min read

Marketing to Customer 2.0

Years ago I was on a webinar where they were discussing a shift in how customers are acquired. They called it the customer 2.0 trend (or 3.0...

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