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Marketing Strategy

Desk light shines on an opened computer, as the screen shows a colorful image

6 min read

Top Personalization Strategies for Lead Generation Funnels

Personalization has become the cornerstone of successful marketing, revolutionizing the way businesses connect with their audiences.

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Graphic of magnet inside a shopping cart as it pulls people closer

6 min read

Retargeting Tactics to Keep Leads Engaged in Lead Funnels

Keeping leads engaged throughout the marketing funnel can feel like trying to hold water in your hands; no matter how hard you try, some always slip...

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Workbook shows planning and strategy for a new project

10 min read

CRO Marketing Metrics: What to Track & Why

Conversion Rate Optimization (CRO) marketing is vital to any successful digital marketing strategy. Why? Because driving traffic is no longer...

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inbound marketing strategies

11 min read

8 inbound marketing strategies to grow your business

When it comes to growing your business, inbound marketing is the way to go. Unlike traditional marketing methods that interrupt consumers with...

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HubSpot vs Pardot MAS Comparison

7 min read

HubSpot vs Pardot MAS (Which Is Better for Lead Nurturing?)

Why should you care about marketing automation systems (MAS)? A marketing automation system is a tool that combines many different functions of...

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2 min read

Using Psychology to Drive Conversions

As a marketer, you've tried every known lead-generating tactic known to man and then some. But leads don't necessarily convert to customers right...

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2 min read

Why Marketing Technologists Hold the Secret to Conversion

Netflix, Amazon, Spotify—what do all of these things have in common? All of these platforms represent the ways that technology is using big data to...

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