3 min read
Tammy Duggan-Herd: 1/10/18 7:02 AM
You work hard to get people to raise their hand and say, “Yes, please contact me about your company.” Which is why your gut reaction when people...
7 min read
Tammy Duggan-Herd: 1/6/18 7:14 AM
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17 9:02 AM
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17 1:08 PM
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
3 min read
Tammy Duggan-Herd: 10/7/17 7:45 AM
As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the field of decision science...
3 min read
Campaign Creators: 10/4/17 5:00 AM
What do you think of when you hear the term “artificial intelligence”? A few years ago, it may have triggered images of The Jetsons in the minds of...
3 min read
Campaign Creators: 9/12/17 1:45 PM
When you hear about retargeting or remarketing, you may think about it in a B2C situation, where a banner ad for the site you've been on pops up on...
