4 min read
Tammy Duggan-Herd: 12/28/17 9:02 AM
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17 1:08 PM
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
3 min read
Tammy Duggan-Herd: 10/7/17 7:45 AM
As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the field of decision science...
3 min read
Campaign Creators: 10/4/17 5:00 AM
What do you think of when you hear the term “artificial intelligence”? A few years ago, it may have triggered images of The Jetsons in the minds of...
3 min read
Campaign Creators: 9/12/17 1:45 PM
When you hear about retargeting or remarketing, you may think about it in a B2C situation, where a banner ad for the site you've been on pops up on...
3 min read
Campaign Creators: 9/6/17 5:00 AM
For most websites, only 2% of web traffic converts on the first visit. So what happens to that other 98%?
3 min read
Tammy Duggan-Herd: 9/2/17 8:03 AM
For those who prefer to watch... When it comes to the marketing-sales funnel, generating new leads and closing them are two obvious main priorities...
