5 min read
Tammy Duggan-Herd: 3/15/18 7:26 AM
Lead nurturing, when executed efficiently and thoughtfully, is the difference between generating awareness and leads and generating actual customers....
5 min read
Tammy Duggan-Herd: 3/8/18 7:10 AM
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
5 min read
Tammy Duggan-Herd: 2/17/18 5:14 PM
Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing and optimizing:
6 min read
Guest Blogger: 2/13/18 12:17 PM
Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you already have. But with...
3 min read
Campaign Creators: 2/6/18 2:18 PM
The worlds most valuable resource is no longer oil, it's data. But everything we knew about data collection, storage, and usage is about to change...
4 min read
Tammy Duggan-Herd: 2/3/18 8:34 AM
There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video series: to help you make...
2 min read
Guest Blogger: 1/19/18 8:04 AM
Generating leads is only the first step for any modern marketer. Marketing automation tools are making marketers become more efficient in creating...
