3 min read
Campaign Creators: 6/27/18 3:47 PM
You just acquired a new customer. Congratulations! Let's pop a bottle and celebrate. Not so fast. Acquiring new customers is great, but making sure...
5 min read
Tammy Duggan-Herd: 5/17/18 1:13 PM
One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...
6 min read
Tammy Duggan-Herd: 5/10/18 11:44 AM
With conversion rate optimization, strategy tends to be only half the battle. To execute a CRO strategy successfully, marketers must put on their lab...
6 min read
Tammy Duggan-Herd: 4/25/18 9:08 AM
Every business wants more leads, that's because lead turn into customers, and customers bring in the revenue. So, no leads = no revenue. But there...
4 min read
Tammy Duggan-Herd: 4/10/18 6:56 AM
Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you should be testing and...
5 min read
Tammy Duggan-Herd: 3/15/18 7:26 AM
Lead nurturing, when executed efficiently and thoughtfully, is the difference between generating awareness and leads and generating actual customers....
5 min read
Tammy Duggan-Herd: 3/8/18 7:10 AM
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
