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Inbound Marketing (7)

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2 min read

Marketing to Customer 2.0

Years ago I was on a webinar where they were discussing a shift in how customers are acquired. They called it the customer 2.0 trend (or 3.0...

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4 min read

What We're Talking About...Is Influencer Marketing Dead?

'Influencer Marketing' was all the rage as companies looked towards 2017 and it seemed everyone was trying to figure out to add it to their marketing...

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4 min read

How Lead Generation Services Can Grow Your Business

Is your business missing something? Struggling to find people who are interested in your brand? You are lacking in leads and are not sure how to...

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3 min read

Punctuatively Speaking: On Using the Oxford Comma

The other day, a few of us copywriters were huddled around one of our office tables discussing what might be the most debated topic in writing: the...

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4 min read

What We're Talking About...Pros and Cons of Modern Technology

There's a lot of debate around technology: is it making us smarter or dumber? More or less efficient? More or less informed? Many experts believe...

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2 min read

What We're Talking About...#Hashtag

Hashtags have been around since 2009 when Twitter introduced the hashtag into its code, and Facebook adopted them in 2013 (The Social Ms). We've all...

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2 min read

What We're Talking About...Millennials In the Workplace

More traditional companies are struggling to figure out how to create a work environment in which millennials can thrive. Millennials appear to be...

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