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Digital Marketing (2)

3 min read

What We're Talking About. . . Retargeting for B2B

When you hear about retargeting or remarketing, you may think about it in a B2C situation, where a banner ad for the site you've been on pops up on...

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1 min read

Pop Quiz! What are Your Marketing Gaps?

It is very rare to come by an organization that considers its marketing to be unflawed, well-rounded and running with maximum effectiveness. In most...

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4 min read

How to Leverage Social Media Video for B2B Lead Generation

It's no secret that video content in the next big thing. It's forecasted to account for 80% of all internet traffic by 2019. In November 2016,...

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3 min read

What We're Talking About...Best Practices for Email Marketing

“Old is gold.” This saying really rings true when it comes to email marketing. The rising popularity of newer social media platforms makes email...

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3 min read

What We're Talking About...Website Tricks for Higher Conversion Rates

Let's face it - having a website no longer makes your business special. A decade ago, if you had a website, your company stood out, but today, every...

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3 min read

What We're Talking About...Optimizing Your Social Media Strategy

Social media has become such a prevalent part of everyone's lives that it only makes sense for businesses to use the platforms as a way to market...

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2 min read

What We're Talking About..Social Media Metrics and Benchmarks

Nothing matches the feeling you get when you launch a social media campaign and the likes, comments and retweets are flying in. Wouldn't it would be...

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