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Content Strategy (5)

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2 min read

Using Reddit as a Marketing Tool

If you're a marketer, you've probably heard about Reddit-- and if you haven’t don’t worry, you came to the right place to learn more about this...

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4 min read

GONE NATIVE: Getting to the Root of Sponsored Content

“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...

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2 min read

A Short History of Valentine's Day Marketing

We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...

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1 min read

BuzzFeed Basics for Content Marketing

What is content marketing? The term means different things to different people. It can be a confusing definition to pinpoint, even for a copywriter...

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2 min read

New Kids on the Block: Marketing to Generation Z

For the longest time, it seems, marketers focused all of their efforts on appealing to the millennial generation. Millennials have more often than...

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2 min read

New Year New Buzz: Marketing Buzzwords for 2016

Rarely will you find an industry other than marketing with more buzzwords. And it’s not just the quantity but the speed at which these seemingly...

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2 min read

Blogging Bits of Advice for Beginners

Blogs. They’re everywhere. In online publications, websites, forums, DIY sites and more. Some may accuse these blips of information as simple fodder...

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