2 min read
Defining Narrative and Story in Marketing
In an Intro to Literature course, you can expect to hear words like “NARRATIVE” and “STORY.” Of course, the stuffy professor will spend a...
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2 min read
In an Intro to Literature course, you can expect to hear words like “NARRATIVE” and “STORY.” Of course, the stuffy professor will spend a...
2 min read
If you're a marketer, you've probably heard about Reddit-- and if you haven’t don’t worry, you came to the right place to learn more about this...
4 min read
“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...
2 min read
We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...
1 min read
What is content marketing? The term means different things to different people. It can be a confusing definition to pinpoint, even for a copywriter...
2 min read
For the longest time, it seems, marketers focused all of their efforts on appealing to the millennial generation. Millennials have more often than...
2 min read
Rarely will you find an industry other than marketing with more buzzwords. And it’s not just the quantity but the speed at which these seemingly...