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Cause Marketing

value-based-marketing

6 min read

What We're Talking About. . . Values-Based Marketing

Picture of Campaign Creators Campaign Creators: 11/20/18 10:41 AM

Values-Based Marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one...

Inbound Marketing Cause Marketing
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TomShoes.jpg

2 min read

Toms Takes Cause Marketing to a New Level

Picture of Campaign Creators Campaign Creators: 11/13/16 2:20 PM

“Cause marketing” or cause-related marketing refers to a style of marketing that revolves around cooperative efforts of a for-profit business and a...

Marketing Social Media Marketing philanthropy PR Advertising marketing planning process Cause Marketing
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