4 min read
Tammy Duggan-Herd: 7/20/18 7:00 AM
When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...
3 min read
Campaign Creators: 5/16/18 11:24 AM
Do you think pop-ups are annoying? Me too! In fact, they can something feel as interruptive as getting spam delivered in your inbox or a sales call...
2 min read
Campaign Creators: 2/27/18 12:11 PM
Ever heard of Peter Drucker? He's known as the man who invented modern business management, and for this quote:
6 min read
Guest Blogger: 2/13/18 12:17 PM
Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you already have. But with...
7 min read
Tammy Duggan-Herd: 1/6/18 7:14 AM
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17 9:02 AM
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
10 min read
Tammy Duggan-Herd: 12/12/17 1:08 PM
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
