3 min read
Who Was Brian Epstein?
Campaign Creators: 9/14/16 3:40 PM
How many people reading this article recognize the name Brian Epstein?
Advertising (4)
2 min read
Why Are There so Many Women in PR?
Campaign Creators: 9/5/16 3:45 PM
In every PR class I take throughout college, it seems like I’m the only guy.
3 min read
Experiential Marketing: Marketing a Brand Experience
Campaign Creators: 8/15/16 3:58 PM
In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...
2 min read
What You Need to Know About Fashion Marketing
Campaign Creators: 5/15/16 3:00 PM
It was Fashion Week in London last week and these luxurious and exclusive events are held in well-known cities around the world annually. Fashion...
4 min read
GONE NATIVE: Getting to the Root of Sponsored Content
Campaign Creators: 4/13/16 5:00 AM
“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...
3 min read
Emotional Bonding: How to Craft Ads That Connect
Campaign Creators: 3/9/16 9:00 AM
In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...
2 min read
A Short History of Valentine's Day Marketing
Campaign Creators: 2/14/16 12:45 PM
We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...