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Advertising (4)

4 min read

How Do You Close the Loop? SDAMA Art of Marketing Recap

The theme of the SDAMA Art of Marketing Conference on November 3 was Closing the Loop and Creating Opportunity. Here’s the run-down of the tips,...

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3 min read

Who Was Brian Epstein?

How many people reading this article recognize the name Brian Epstein?

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2 min read

Why Are There so Many Women in PR?

In every PR class I take throughout college, it seems like I’m the only guy.

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3 min read

Experiential Marketing: Marketing a Brand Experience

In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...

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2 min read

What You Need to Know About Fashion Marketing

It was Fashion Week in London last week and these luxurious and exclusive events are held in well-known cities around the world annually. Fashion...

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4 min read

GONE NATIVE: Getting to the Root of Sponsored Content

“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has...

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3 min read

Emotional Bonding: How to Craft Ads That Connect

In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...

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