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A/B Testing

wwta-HTML-vs-plain-text-email-blog-image

3 min read

What We're Talking About...HTML vs Plain Text Emails

Picture of Campaign Creators Campaign Creators: 6/14/18 4:43 PM

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms of communication for...

Email Marketing Conversion Rate Optimization A/B Testing
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how-to-make-most-of-ab-testing

5 min read

How to Make the Most of A/B Testing to Increase Your Conversion Rates

Picture of Tammy Duggan-Herd Tammy Duggan-Herd: 5/17/18 1:13 PM

One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...

Conversion Rate Optimization A/B Testing Lead Nurturing
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ABTESTCALCULATOR.png

2 min read

Inbound Hack #5: A/B Testing Sample Size Calculator

Picture of Sean Farias Sean Farias: 12/12/16 11:47 AM

In this video blog, Sean shows you how to calculate the sample size you need for your A/B test using this free online calculator from Optimizely....

Website Strategy web analytics Conversion Rate Optimization A/B Testing
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