Surprising Inbound Marketing Facts

Inbound marketing is proving to be more than a trend, but a lot of people are still usure whether will be beneficial fr their business. Here at Campaign Creators, we believe inbound marketing is crucial for business success... but we understand it’s hard to believe anything without cold, hard proof. Still don’t believe that inbound marketing is the way to go? Here are some facts and figures from Hubspot that may change your mind.

86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge.

While everyone knows that the first place to look for information on anything and everything is a search engine such as Google, most people don’t realize its potential uses. By creating valuable, searchable content that ranks high on Google searches, you are like to attract that 86% of people who find search engines a useful tool for finding information.

82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result.

Content creation is key for inbound marketing. Creating searchable content that is interesting will drive business up. The more often you publish content, the more leads and contacts you will generate.

Social media has a 100% higher lead-to-close rate than outbound marketing.

There isn’t much explanation required with this one. Using social media to promote your business and your content will guarantee a higher lead-to-close rate than if you just send mass emails or rely on ads for traffic.

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

Creating content creates leads at less than half of the cost. By marketing your content, qualified leads are more likely to come to you instead of having to qualify and disqualify a mass amount of leads from email or pop up advertising. This saves money by cutting the process in half and lowering the cost of employees to sort through the data.

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes.

Lead management is critical for business success. With inbound marketing, it is much easier to qualify and follow up with leads through mature lead management process. By doing this, you will increase your prospects and therefore your business.

Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

Inbound lead nurturing works. By continually following up with inbound leads, you are going to create a higher number of contacts, which means more money, at a lower cost! 

The most clicked on word is “secrets”.

This is just a fun fact. Who wouldn’t want to know all of your dirty, little secrets? 

These are just some facts and statistics to back up the power of inbound marketing. What are some interesting facts and figures about inbound marketing that you are aware of? Comment below!

Want to get started with Inbound for your business, download your free Inbound Marketing Starter Pack including a guide and checklist.