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Pay Attention to Online Reviews to Increase Sales

Pay Attention to Online Reviews to Increase Sales

Managing your online reputation is crucial to your business. In fact, online reviews can make a big difference to your bottom line:

  • 87% of consumers feel positive online reviews have reinforced their decision to purchase
  • 80% say negative reviews have made them change their mind

Check out this infographic from 540/SEO to learn all you need to develop a strategy for your online reputation management.

Marketing Without Sounding “Salesy”

Marketing Without Sounding “Salesy”

Marketing is vital for nearly every business. Whether it’s cold calling, social media advertising, or giving some type of a business-pitch...

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The CEO Files: Aligning Expectations

The CEO Files: Aligning Expectations

I never would have thought that Isaac Newton’s 3rd law of motion: “for every action there is an equal and opposite reaction” would have parallel...

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