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Practical guidance on HubSpot implementation, integrations, marketing automation, RevOps, building scalable systems & more. Filter the blogs for your preference here:

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2 min read

How to Get Customer Testimonials Right

Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy customers are more impactful (not to mention free) than paid advertising in creating awareness about a...

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marketing-is-like-dating

2 min read

5 Ways Marketing is Like Dating

Disclaimer: I am not an expert in love. I harbor no fantasy that I plod at this keyboard crafting an article like some business-minded Carrie...

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2 min read

Using Imagery in Email Marketing

Email marketing is a highly subjective matter- you are almost guaranteed to hear different opinions on just about every aspect of it. One of those...

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2 min read

How Copa America is Marketing to the Casual Sports Fan

I am a casual sports fan. In fact, that's an overstatement. My obsession with soccer peaked in high school. After I got cut from the varsity team...

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2 min read

8 Tips to Improve Email Deliverability

When it comes to marketing your business, email is one of the most important tools to connecting with your leads and spreading awareness about your...

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2 min read

The Three Second Rule: Optimizing Facebook Videos for Mobile

Let me guess, you're probably reading this blog post on your smart phone. If you aren't, you're part of the minority. Mobile internet use has made it...

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2 min read

What You Need to Know About Fashion Marketing

It was Fashion Week in London last week and these luxurious and exclusive events are held in well-known cities around the world annually. Fashion...

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