2 min read
Shelby Heath: 9/19/17 9:00 AM
Netflix, Amazon, Spotify—what do all of these things have in common? All of these platforms represent the ways that technology is using big data to give consumers a better product. As more and more people move to consuming content (and products) on...
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3 min read
Campaign Creators: 9/12/17 1:45 PM
When you hear about retargeting or remarketing, you may think about it in a B2C situation, where a banner ad for the site you've been on pops up on...
3 min read
Campaign Creators: 9/6/17 5:00 AM
For most websites, only 2% of web traffic converts on the first visit. So what happens to that other 98%?
1 min read
Campaign Creators: 9/5/17 12:45 PM
Have you been worrying about what to do with those pesky, elusive gaps in your company's marketing? You're not alone by any means; according to the...
3 min read
Tammy Duggan-Herd: 9/2/17 8:03 AM
For those who prefer to watch... When it comes to the marketing-sales funnel, generating new leads and closing them are two obvious main priorities...
4 min read
Tammy Duggan-Herd: 8/31/17 9:19 AM
Anyone who has manually managed an email campaign, knows that staying on top of all of the related tasks like updating contact information and...
3 min read
Campaign Creators: 8/30/17 5:00 AM
Saving time and effort all while maximizing value and revenue sounds great, right? Well, that's exactly what a proper lead scoring strategy can do...
