1 min read
Tammy Duggan-Herd: 10/28/17 7:58 AM
In order for a potential lead to turn over their personal information via a form on your landing page, they first have to trust you. But how do you establish trust in the limited space available for copy on a landing page?
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3 min read
Campaign Creators: 10/25/17 6:57 AM
We've all heard of keyword mapping and how important it is for SEO, but how do you know if you're doing it correctly, if at all? With so many...
3 min read
Campaign Creators: 10/25/17 5:00 AM
Happy Autumn-ation! Ahhhh email automation, you help us marketers so much. You save us time, effort, and make sure our contacts receive the right...
2 min read
Campaign Creators: 10/19/17 7:19 AM
A few years back, I listened in on a webinar recording about "Finding Profitable Keywords". This webinar was sponsored by InfusionSoft, an email...
3 min read
Campaign Creators: 10/18/17 6:33 AM
Today, we rely on reviews for everything. I can't even remember the last time I got my oil changed or my falafel fix without first consulting my...
3 min read
Campaign Creators: 10/11/17 5:00 AM
We're so familiar with the internet that we speak to it like our best friend. We no longer type “best beach restaurants San Diego” but instead we say...
3 min read
Tammy Duggan-Herd: 10/7/17 7:45 AM
As I was listening to the Marketing Smarts podcast this week, the guest speaker, Nancy Harhut shared tactics based on the field of decision science...
