7 min read
Tammy Duggan-Herd: 1/6/18 7:14 AM
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it then that 65% of B2B marketers report they have yet to establish lead nurturing?
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3 min read
Campaign Creators: 1/3/18 8:17 AM
The start of a new year is an excellent time to clean out your desk, organize your computer files, and revamp your processes and procedures. One...
2 min read
Shelby Heath: 1/1/18 4:10 PM
According to recent studies, employees drink 3 cups of coffee a day on average. There are many reasons for the excessive amount of coffee a day, but...
4 min read
Tammy Duggan-Herd: 12/28/17 9:02 AM
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
4 min read
Tammy Duggan-Herd: 12/16/17 8:35 AM
If I could sum up the last year of google updates in three words it would be: Quality, UX, Mobile. There was a huge crackdown on “black hat” link...
3 min read
Campaign Creators: 12/13/17 4:36 PM
As we rapidly approach the hap-happiest season of alllll, we started wondering: what's next?
10 min read
Tammy Duggan-Herd: 12/12/17 1:08 PM
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
