2 min read
Campaign Creators: 4/10/18 2:57 PM
Picture this: you're stepping into a marketing conference full of hope and excitement to network, learn, and excellerate your business. The most likely outcome? You leave feeling disappointed and you didn't even learn any new or cutting-edge...
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4 min read
Tammy Duggan-Herd: 4/10/18 6:56 AM
Welcome to Part 3 in our series on Email Testing: Click-through rates. In Part 1 of our series, I covered the top 3 things you should be testing and...
3 min read
Campaign Creators: 3/20/18 1:26 PM
Before 2012, it was easy for brands to reach their audience through social media. And the best part? It was all free and organic!
5 min read
Tammy Duggan-Herd: 3/15/18 7:26 AM
Lead nurturing, when executed efficiently and thoughtfully, is the difference between generating awareness and leads and generating actual customers....
3 min read
Campaign Creators: 3/13/18 11:34 AM
Let's go back in time to the 1950's.
5 min read
Tammy Duggan-Herd: 3/8/18 7:10 AM
Re-engagement is a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company, but have...
3 min read
Campaign Creators: 3/6/18 1:14 PM
Believe it or not, Google can get confused. How? When it encounters duplicate content when determining what to rank for a specific search query. When...
