6 min read
Tammy Duggan-Herd: 5/10/18 11:44 AM
With conversion rate optimization, strategy tends to be only half the battle. To execute a CRO strategy successfully, marketers must put on their lab goggles and test theories like true scientists. And testing requires the right tools-- which will...
Read More
2 min read
Campaign Creators: 5/9/18 7:59 AM
When was the last time you felt pressure in a meeting articulating your marketing analytics to your clients? Probably within the last week, right?
3 min read
Campaign Creators: 5/1/18 1:07 PM
Chances are, you're already tracking the bounce rates for your web pages, since they're one of the most insightful optimization metrics. But what...
6 min read
Tammy Duggan-Herd: 4/25/18 9:08 AM
Every business wants more leads, that's because lead turn into customers, and customers bring in the revenue. So, no leads = no revenue. But there...
2 min read
Campaign Creators: 4/24/18 3:26 PM
By 2019, it is predicted that content marketing will become a $300-billion industry.
2 min read
Campaign Creators: 4/19/18 9:34 AM
Every day, more than 25,000,000 pieces of content are shared.
4 min read
Tammy Duggan-Herd: 4/17/18 8:48 AM
Producing online traffic via social media, SEO, and even paid search is a great start for a marketing strategy, but certainly not a guarantee that...
