4 min read
What We're Talking About... To Gate or Not to Gate Content
Campaign Creators: 7/10/18 4:03 PM
To gate or not to gate, that is the question.
Read More
Campaign Creators: 7/10/18 4:03 PM
3 min read
What We're Talking About...Martech Consolidation
Campaign Creators: 7/4/18 9:07 AM
So, you're in the market to buy a martech solution for a specific problem. After a quick search, you quickly realize there are over 7000 different...
2 min read
How Your Homepage is Like a Job Interview
Tammy Duggan-Herd: 7/3/18 1:27 PM
Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that second in-person interview....
6 min read
How to Use Videos on Your Website to Improve Conversion Rates
Tammy Duggan-Herd: 7/3/18 10:05 AM
Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it...
2 min read
How Bad Reviews Can Actually Be Good for Your Conversion Rates
Guest Blogger: 7/2/18 7:17 AM
One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand. One answer lies in...
3 min read
What We're Talking About...Customer Retention Optimization
Campaign Creators: 6/27/18 3:47 PM
You just acquired a new customer. Congratulations! Let's pop a bottle and celebrate. Not so fast. Acquiring new customers is great, but making sure...
5 min read
7 Marketing KPIs to be Aware of for Conversion Rate Optimization
Tammy Duggan-Herd: 6/21/18 11:05 AM
Testing in marketing strategy is about getting the right answers, and the right answers require the right questions to be asked. The gap between...