5 min read
Tammy Duggan-Herd: 6/21/18 11:05 AM
Testing in marketing strategy is about getting the right answers, and the right answers require the right questions to be asked. The gap between theoretical questions and testable criteria, however, needs to be filled-- and thankfully, this is where...
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3 min read
Campaign Creators: 6/19/18 3:41 PM
When challenged by a disability, every image, sound, button or link could become a hurdle. Accounting for accessibility within your website design...
3 min read
Campaign Creators: 6/14/18 4:43 PM
There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms of communication for...
2 min read
Campaign Creators: 6/13/18 1:35 PM
It's your website, you know best on how it should be designed. Right? Wrong.
4 min read
Tammy Duggan-Herd: 6/8/18 9:53 AM
Converting visitors on your mobile webpage into customers can be a challenging process. In fact, mobile conversion rate optimization is one of the...
4 min read
Campaign Creators: 6/7/18 8:59 AM
No conversion rate optimization strategy is complete without an element we can often take for granted: the call-to-action. The stats on the effects...
5 min read
Tammy Duggan-Herd: 5/17/18 1:13 PM
One of the easier (and most common) types of CRO tests is called an A/B test. A must-have in any marketer’s optimization toolbelt, A/B testing can...
