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We pride ourselves on staying up to date with the latest in digital communication and technology.
WWTA-Iterative-Web-Design

3 min read

What We're Talking About...Iterative Web Design

You have been tasked with a project: design your company a new website. For months you spend day in and day out creating your ideal website, only to find out after its launch that your definition of an ideal website drastically differs from your...

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data-for-improving-cro

6 min read

How to Collect Data to Reinforce Your CRO Strategy

Importance of Data Collection An actionable conversion rate optimization strategy starts with gaining insight into the hearts and minds of your past,...

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customer-rentention-101

5 min read

Customer Retention 101

Customer loyalty can hold massive value for any business. With a conversion rate nine times higher than that of first time customers, a tendency to...

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wwta-california-consumer-privacy-act

3 min read

What We're Talking About...California Consumer Privacy Act

Massive recent data breaches (Facebook, Under Armour, etc.) and the EU's newly implemented GDPR law have sparked an overall trend in regulations on...

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wwta-consumer-churn

3 min read

What We're Talking About...Identifying and Preventing Customer Churn

Within any business it's important to know when to fight to retain a client before they churn. Customer churn occurs when customers or subscribers...

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lead-scoring-thumbnail 2

4 min read

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...

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