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4 min read

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity to nurture ones that hold great potential. But assessing lead quality and sales readiness on a...

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3 min read

What We're Talking About...Martech Consolidation

So, you're in the market to buy a martech solution for a specific problem. After a quick search, you quickly realize there are over 7000 different...

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2 min read

How Your Homepage is Like a Job Interview

Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that second in-person interview....

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Video-on-website-improve-conversion

6 min read

How to Use Videos on Your Website to Improve Conversion Rates

Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it...

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2 min read

How Bad Reviews Can Actually Be Good for Your Conversion Rates

One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand. One answer lies in...

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