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Video-on-website-improve-conversion

6 min read

How to Use Videos on Your Website to Improve Conversion Rates

Does Video Really Improve Conversion Rates? Quite a few marketers rant and rave about the importance of video in a modern day marketing strategy-- it brings your brand to life, it humanizes information, it grabs the modern customer’s attention like...

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bad-reviews-for-cro

2 min read

How Bad Reviews Can Actually Be Good for Your Conversion Rates

One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand. One answer lies in...

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wwta-customer-retention-image

3 min read

What We're Talking About...Customer Retention Optimization

You just acquired a new customer. Congratulations! Let's pop a bottle and celebrate. Not so fast. Acquiring new customers is great, but making sure...

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7 marketing KPI's every marketer should be aware of

5 min read

7 Marketing KPIs to be Aware of for Conversion Rate Optimization

Testing in marketing strategy is about getting the right answers, and the right answers require the right questions to be asked. The gap between...

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wwta-website-accessibility

3 min read

What We're Talking About...Website Accessibility

When challenged by a disability, every image, sound, button or link could become a hurdle. Accounting for accessibility within your website design...

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wwta-HTML-vs-plain-text-email-blog-image

3 min read

What We're Talking About...HTML vs Plain Text Emails

There are an estimated 250 billion emails sent per day. So, it is to no surprise that email is one of the most popular forms of communication for...

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wwta-website-user-testing

2 min read

What We're Talking About...Website User Testing

It's your website, you know best on how it should be designed. Right? Wrong.

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