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customer-experience-strategy

6 min read

Dear Marketers, Develop a Customer Experience Strategy

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wwta-consumer-churn

3 min read

What We're Talking About...Identifying and Preventing Customer Churn

Within any business it's important to know when to fight to retain a client before they churn. Customer churn occurs when customers or subscribers...

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lead-scoring-thumbnail 2

4 min read

The 5 Most Important Components of a Lead Scoring Model

When it comes to attracting and retaining new leads, no company wants to devote their time to leads that are unqualified or pass up the opportunity...

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wwta-martech-consolidation-1

3 min read

What We're Talking About...Martech Consolidation

So, you're in the market to buy a martech solution for a specific problem. After a quick search, you quickly realize there are over 7000 different...

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homepage-job-interview-thumb

2 min read

How Your Homepage is Like a Job Interview

Understanding that your homepage is like a job interview with a potential employer is a great way to ensure you get that second in-person interview....

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