Let's go back in time to the 1950's.
Marketing used to be as simple as just repeating your brand name and attributes. It was quick, easy, and to the point.
Today, the digital landscape has made it so consumers have access to a vast amount of information and companies have a lot more to consider when marketing to them. This includes marketing tasks like SEO, content creation, website design, and lead generation, just to name a few! Businesses are busier than ever and struggling at times to keep up with the necessary and time-consuming tasks of implementing and maintaining a successful marketing strategy, which is why they consider outsourcing their marketing.
If outsourcing your marketing is something you're considering, here's what we're talking about...
“You need to ensure that outsourcing this work really does increase sales and marketing efficiency, and the revenue you generate is still significant enough to warrant the cost of outsourcing.”
Outsourcing isn't always the best solution for your company — it depends on the situation and the marketing gaps that need to be filled. This resource will help you decide which scenarios it's better for you to keep it in house, and when it's better to outsource it to an agency or contractor.
“If you and your in-house team lack the time to engage in these activities, outsourcing your marketing may be a viable solution, freeing up time to spend on other high-priority tasks for your business.”
Here's the thing about marketing: it takes a lot of time and energy! For entrepreneurs and small business owners that might be time taken away from running daily operations, handling finances and sales, and developing products and services. You're busy, we get it! So Here are some of the pros and cons to weigh when you're considering outsourcing your marketing.
“Many marketing consultants help companies market their products and services without extending their in-house marketing staff. They can often provide the same service as an in-house marketing department, but at half the cost.”
The Mad Men era has come and gone. Now consumers hold the power to choose the agency that fits their needs, instead of the other way around. With so much power and choice, how could you possibly pick the right agency? Here's one tip: read their case studies! That way, you'll get a feel for what the company specializes in and the results they're capable of producing. For more, read this article.
“Having one great article that engages readers and earns links far outweighs 100 poorly written articles.”
Content creation is a crucial pillar in the world of Inbound. Needless to say, it should be tightly integrated into your marketing strategy and nailed down to attract the leads you want. But what if you don't have the luxury of an in-house staff of copywriters and creators?! Take a deep breath, this video should help.
“A competent lead generation company should have a full suite of digital tools that they use to automate, manage, and track their activities.”
Maybe you've already noticed a marketing gap within your business and you're considering partnering with a lead generation company. This video maps out the 7 crucial questions you should ask to determine if they are the best fit for your companies marketing sales and needs.
“The number one excuse I hear to not outsource is 'These people don't work in our industry, they can't possibly understand to the level that they would need to create effective content for us' Reality check. Agencies live and die by the ability to understand their clients!”
Agencies go to tremendous lengths to get a 360 degree picture of clients, we know this first-hand at Campaign Creators! So if one of the reasons holding you back from outsourcing your marketing efforts is skepticism that the agency won't understand your personas or industry, listen to this podcast. It might just change your mind!
We hope these 6 resources will help you make the right choice for your business and marketing needs. But before you reach out to a marketing agency, you need to first identify what marketing gaps you need to fill! Download our exclusive guide, Filling a Digital Marketing Gap, for an in depth look into the 5 most common gap filling options so you can determine the best fit for filling your digital marketing gap.
What parts of your marketing, if any, do you outsource? Are you happy with your outsourcing decisions? Let us know!
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