These days owning a business without an email address is like owning a car without an engine. Now, we’re not naïve enough to assume this is news to anyone either interested in owning a business or currently running one, it’s just important to understand the various types of email clients available out there and to choose the right one for you. Think of this as choosing a life partner. You’ll see and interact with them on a daily basis, rely on them for accurate communication, and they’ll constantly nag you with updates and notifications. Better pick the right one.
There exists a plethora of business-friendly options out there to pick from. Many will try to tempt you with specials offerings and paywalls for better service. Lucky for you, we’ve done the dirty work and narrowed the sea of options down to four lucky contenders. So what will it be? What door will you pick?
This blog post is part of "Your Definitive Guide to Marketing Automation" blog series.
The only fee-based email and scheduling software program in this list, Microsoft Outlook is worth every penny. Contrary to other Microsoft products, you can purchase Outlook a la carte or as opposed to the entire Office suite. Outlook manages business connections, profile, and social media networking sites such as Facebook and LinkedIn. Access your email, schedule for the week, instant messages, and voicemail from your smartphone with the right plugins. You can also grant all your employees access to their email under a company-wide contact list directly from Outlook itself.
Not interested in taking on another business expense? We don’t blame you. Therefore, here are three free email clients to consider, beginning with Thunderbird...
Depending on how long you’ve been in business, the name itself may conjure up memories of summer nights at the drive-in movie theater with the top down. Unfortunately, those days are gone, but that doesn’t mean you can’t have a reliable email client for free. Thunderbird is one of the better options here. Since it’s related to Firefox, you can access plenty of add-ons to enhance user interface. It also offers a powerful address book, attachment reminders and plenty of built-in security features.
Enter Google. A company that seems to has its hands in every aspect of the online experience. Which isn’t at all a negative trait. Similar to Mozilla, Google offer apps within their email client designed to meet the specific needs of businesses. Use your Google ID to access your calendar and Google Drive, which offers up to 15GB of free storage.
Zimbra offers all the benefits of Outlook for free. Functioning as desktop software, accessible from your mobile device, Zimbra is a comprehensive email management, calendar, scheduling, and social network management program. Manage all your business and personal email accounts in one place with unlimited storage.
Speaking of email, did you know it can be a key component component of your digital marketing strategy even in the modern day? Learn why email marketing isn't dead and what some of the latest trends in the field are doing to keep it a relevant and powerful marketing tool.
What email client are you leaning towards for your business? Let us know by commenting below.
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