A Powerful New Gap-Filling Guide

Have you been worrying about what to do with those pesky, elusive gaps in your company's marketing? You're not alone by any means; according to the 2017 State of Inbound Report, only 61% of marketers feel that their company's marketing is optimally effective. And according to the CMO survey, one of the biggest gaps organizations possess is digital marketing capabilities.
One of the most difficult decisions for a marketer with a gap to fill is whose hands to put it in. With a variety of options available, from hiring an agency to arranging a company partnership to tackling the issue solo, it can seem overwhelming to assess a plan of action from all angles on your own.

As with making most decisions, “informed” is synonymous with “empowered.” With this knowledge in mind, we decided to compile research on the 5 most common gap-filling solutions: hire a freelancer, DIY, hire an employee, forge a partnership, or hire an agency. No matter your type of digital marketing skills gap (if you're not yet sure what kind of gap you have, consider taking our short online quiz), there is a solution out there well-suited for your needs.

Your Guide to Filling a Digital Marketing Gap provides a full picture of each option, covering everything from typical cost to skill level to risk in a comprehensive, categorical way. Both advantages and downsides are discussed, and we touch on what kind of marketing gap each option would be best suited for.

You can read this info-packed guide by downloading for free from the button below. Happy reading, and don't hesitate to reach out to us with any questions you may have about filling your digital marketing gaps.