What do you think of when you hear the term “artificial intelligence”? A few years ago, it may have triggered images of The Jetsons in the minds of many, but today we are already living with AI interactions on a day-to-day basis; how else would Netflix know exactly what you want to watch next?
AI's reach has spanned beyond your Netflix queue, and transforming the way marketers perform a vast number of tasks including email sending, A/B testing, data collection and analytics, and more. If you're ready to learn how AI is changing nurture marketing, here's what we're talking about. . .
This blog post is part of "Your Definitive Guide to Lead Nurturing" blog series.
“AI is designed so you don’t realize there’s a computer calling the shots. But that also makes understanding what AI is -- and what it’s not -- a little complicated.”
The term “artificial intelligence” is making a wave in the marketing world through its advanced capabilities from data analysis to lead behavior monitoring. But what exactly is AI? It sounds like a self-functioning system, but we've also heard that it isn't meant to replace a human experience, just enhance it. So which is it??? Hang tight, HubSpot is here it explain exactly what AI is, and what it isn't in this informational video.
“AI has brought in tech like predictive analysis, cognitive filtering and semantic analysis which improve the performance of marketing automation.”
When we think of Artificial Intelligence, we may think robots, machines, or any advanced, widely capable non-human technology. Sounds a little impersonal (no pun intended) for nurture marketing right? Here's the thing: AI has come a long way, now with the ability to monitor activity and implement real-time changes, understand your customers better, deliver an enhanced digital experience and much, much more. Check out the article to see all the things AI can do in 2017!
“Many global brands are now increasingly leveraging AI to drive user engagement and ensure that they don’t miss out on any opportunity.”
We all know that a huge part of nurture marketing is building relationships with leads and delivering the information the ned at the time they need it. So what if you had an extra set of hands on your team helping you monitor your leads' activity and suggesting the next interaction, helping you discover new micro-segments and personas, and using personalized messages to get close to your customers? Learn more about why AI is the dream team member you never had!
“AI and ML-powered testing platforms. . . enable marketers to create more robust tests, more quickly identify trends and make predictions, and identify subtle differences between tests that might go unnoticed without the assistance of AI.”
Email: still one of the most utilized, productive tools of any marketer. So how does it get any better? Well, AI can take your email strategy to the next level of effectiveness with a variety of tools such as multivariate and A/B testing, subject line and copy optimization. Find out how you can get the most out of AI to give you a well rounded email strategy!
“Each different application has major implications for marketers, but the applications have different roles to play across the customer journey. Some are better for attracting customers, whilst others are useful for conversion or re-engaging past customers.”
AI is an extremely broad term, with endless potential applications to all aspects of human life. So, it may get confusing to understand which of these capabilities are directly related to marketing and could help you improve your strategy. Don't worry, here is a graphic-article combo explaining 15 marketing situations in which AI can be directly applied. These are applicable to businesses of all sizes, so you better check it out!
“In the 'Age of the Customer,' many digital marketers and e-commerce specialists are already or currently on the verge of using AI technology to automate time-consuming tasks and deliver more personalized interactions at scale.”
In this study, over 700 companies were surveyed to find out where they are in their journey with AI, or how ready they are for it if not already in use. Check it out to learn some key stats about the present and future of AI for marketers.
“AI generally sent meant to replace humans, its meant to enhance our knowledge and capabilities”
Paul Roetzer, Founder & CEO of PR 20/20 discusses his recent launch of the Marketing Artificial Intelligence Institute (MAII), as well as his point of view on how AI is shifting the way things are done in marketing. So, if you're the type to kick back and listen rather than read, this one's for you!
AI can play a crucial part in a lead nurturing campaign; to learn how to improve the rest of your strategy, check out our Lead Nurturing Masterclass.