The worlds most valuable resource is no longer oil, it's data. But everything we knew about data collection, storage, and usage is about to change this year.
If you're marketer, odds are you've been hearing “GDPR” being thrown around a lot lately. But what does GDPR actually mean? It stands for the General Data Protection Regulation, and it's the biggest change to data protection we've seen in two decades. The new European Union regulation will take full effect on May 25th of this year, changing how businesses all over the world handle and acquire customer information.
So if you're still wondering exactly how GDPR will effect you, or just looking for some extra guidance building your GDPR strategy, here's what were talking about...
“The GDPR articles include allowing people to have easier access to the data companies hold about them, a new fines regime and a clear responsibility for organizations to obtain the consent of people they collect information about.”
This resource is a great place to start for a brief and straight to the point overview of what exactly GDPR is and how it will impact companies globally. It covers accountability, compliance, fines, personal data, and gives suggestions based on what big tech like Facebook and Google is doing to prepare.
“The real burden is one of data management. If a company uses personal data, it must be able to prove that it did so compliantly. This means it must be able to record when, why and how the data was collected, and show that it was used in a manner that is aligned with the initial purpose for collecting the data.”
Data is the bread and butter of any marketing department or agency. But if you're currently using an opt-in strategy, the new GDPR might be changing the way you ask for consent. Read this short article to find out exactly when consent is needed and how it applies to your business.
“Since every business is different and the GDPR takes a risk-based approach to data protection, companies should work to assess their own data collection and storage practices.”
It's the question every business should be asking this year: “Are we GDPR ready?” This guide from Hubspot will provide you with a comprehensive checklist of questions you need to consider before May. Follow this guide to develop your companies GDPR plan and we're sure you'll be prepared for the upcoming changes.
“It’s even more concerning when it comes to GDPR for marketing as 41% of marketers admit to not fully understanding both the law and best practice around the use of consumer’s personal data.”
This guide is a great resource for a quick overview on how the GDPR will impact marketing, and it gives you seven practical tips with a great example of what a GDPR compliant opt-in landing page looks like.
“It’s likely that companies will have to adapt standard marketing processes, such as data mining, location targeting and remarketing, and think of new ways to handle data.”
There's some debate out there if the new regulations will even have much of an effect in the United States. We might not know exactly how GDPR will play out until a US company is found non-compliant. But just incase, this is a great guide for you to stay on top of the latest developments.
This on-demand webinar is an essential resource for any B2B marketer wanting to stay informed on the impact GDPR will have. Scott Vaughan and Julian Archer take you through an in-depth conversation about ways a B2B marketer can develop a comprehensive GDPR strategy, put that strategy into action, and apply software to support compliance measures.
More of a visual learner? This straight-forward chart is packed with information, a timeline of the GDPR's history, compelling statistics, and visual explanations of what this new regulation means for businesses that handle EU data.
Sure, GDPR might sound intimidating and the fines are big enough to make you rethink your entire marketing strategy. But, in reality, this new legislation doesn't have to be a set-back! We think it’s a great opportunity for you to do what us marketers do best – create targeted marketing campaigns with people that are engaged with your brand.
We hope these resources will guide you along your GDPR strategy journey and help you target potential leads more effectively. But once you have those leads, you need to nurture them to create a sale! See how with our Lead Nurturing Masterclass.
How is your company preparing for the GDPR? Comment below to share some tips and strategies, we'd love to hear!