Different Roles of the Marketing Department

The Responsibility of the Marketing Department

The evolution of marketing is extraordinary. The goal of marketing is quite simple-- convince people of the value in a product, service, or brand, and make them want to invest in it. In the past, that was through a radio jingle, print ad, or television commercial. But now, with the introduction of the internet, social media, and all of the digital platforms that run today's market, the marketing team of any company or business has to do much, much more than that to keep up.

The Foundation

People in the marketing department decide what is being pushed out into the public. Before any content is published, the head of the Marketing Department establishes a standardized goal for everyone. This goal is to help aid the vision of the company and to ensure that every in the department is on the same in order to set a strong foundation for company and establish credibility. The vision is also for everyone to have the ability to relate back to the principles of the company.

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From blog posts to infographics, all the content should reflect the company is some aspect. The head of the department is responsible for the content and the strategies used to implement the content.

The Editor

The basics can never be forgotten. It can be easy to generate exciting and informative content, but this person also has to make sure everything makes sense. The main job for the editor is to not only check the simple punctuations and grammar mistakes, but also refine the content. Here is where a company can stand out from others. Content is easily generated and the same information is being said on the Internet continuously, but this person should be able to say something ordinary in a way that excites and generates interest. The editor is also the individual who is able to put a voice to the content that reflects the branding of the company.

The Technician

This position is more vital than ever. The technician of the marketing department is the individual who is able to load and execute content on different platforms and programs. He or she is accountable for managing the content that is created from different programs. This can include creating an image from using Photoshop or editing a video through Final Cut Pro-- or even iMovie on the Mac.

In addition to knowing how to use different programs, this individual is savvy and knowledgeable in the little tricks and tips of the functions on different sites. He or she is able to integrate Youtube onto Google+ and Facebook with Instagram. Perfecting the visuals of everything is what the technician does best.

The Analyst

The analyst is the backbone in improving the marketing department. He or she studies the performance of the content strategies the department used and determines whether or not it was successful and how to improve from here on. Utilizing analytic tools such as Google Analytics, WebMaster Tools, and/or private analytic platforms like HubSpot, the analyst looks back at the data gathered and helps the head of the marketing department make critical changes to solidify the foundation of the department as a whole.

The conclusion of this is that a strong marketing department has all of their bases covered. With such an important role in a business, the marketing department can be trusted to generate and crank out the content your company needs to make a mark on the web.

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