5 min read
Tammy Duggan-Herd: 2/17/18 5:14 PM
Welcome to Part 2 in our series on Email Testing. In Part 1 of our series, we covered the top 3 things you should be testing and optimizing:
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4 min read
Tammy Duggan-Herd: 2/3/18 8:34 AM
There are over 270 Billion emails sent every single day (Radicati Group). And that brings us to the purpose of this video series: to help you make...
3 min read
Tammy Duggan-Herd: 1/10/18 7:02 AM
You work hard to get people to raise their hand and say, “Yes, please contact me about your company.” Which is why your gut reaction when people...
7 min read
Tammy Duggan-Herd: 1/6/18 7:14 AM
According to research done by Forrester, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower costs. Why is it...
4 min read
Tammy Duggan-Herd: 12/28/17 9:02 AM
Lead nurturing, which occurs in the middle of the funnel (MoFu) between lead generation and the sales hand off, is like that often ignored middle...
4 min read
Tammy Duggan-Herd: 12/16/17 8:35 AM
If I could sum up the last year of google updates in three words it would be: Quality, UX, Mobile. There was a huge crackdown on “black hat” link...
10 min read
Tammy Duggan-Herd: 12/12/17 1:08 PM
In 2016, B2B marketers said increasing brand awareness and dealing with budget constraints were the top challenges they faced. In 2017, customer...
