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Guest Blogger

bad-reviews-for-cro

2 min read

How Bad Reviews Can Actually Be Good for Your Conversion Rates

Picture of Guest Blogger Guest Blogger: 7/2/18 7:17 AM

One pressing question among businesses is how to connect with the customer in a way that drives sales and builds your brand. One answer lies in leveraging bad (yes, bad!) reviews. Here's why...

Lead Generation ECommerce Conversion Rate Optimization B2C Marketing
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How and why to integrate referrals and loyalty programs

6 min read

Integrate Referral and Loyalty Programs into a Marketing Strategy

Picture of Guest Blogger Guest Blogger: 2/13/18 12:17 PM

Often marketing strategies focus so much on attracting and netting new customers, that it’s easy to forget about the ones you already have. But with...

Lead Generation B2B Marketing Lead Nurturing
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Cleaning Leads

2 min read

Cleaning Your Leads Inside Your Marketing Automation Tool

Picture of Guest Blogger Guest Blogger: 1/19/18 8:04 AM

Generating leads is only the first step for any modern marketer. Marketing automation tools are making marketers become more efficient in creating...

Video Marketing Marketing Automation Lead Nurturing
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