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Campaign Creators

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4 min read

GONE NATIVE: Getting to the Root of Sponsored Content

“Content is king,” Bill Gates stated in his now-famous ’96 article. “But to be successful online,” he writes, “a magazine can't just take what it has in print and move it to the electronic realm. There isn't enough depth or interactivity in print...

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2 min read

Consumer Behavior Psychology: Deep-Sea Diving Into an Ocean of Emotion

Marketers are often plagued with the question: How do I get people to buy my product or service? Market research is often a complicated and tedious...

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3 min read

Emotional Bonding: How to Craft Ads That Connect

In marketing, we talk a lot about convincing the target audience to click or convert or follow, but we don’t like to discuss how. There are half a...

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1 min read

Multi-Account Support- The Best Instagram Update Ever?

For years, Instagram stood alone as a the anti-business social media. Don't get me wrong; it's necessary to have a company account. It is considered...

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2 min read

A Short History of Valentine's Day Marketing

We’ve all heard from the anti-romantic that greeting card and candy companies created Valentine’s Day in order to turn a profit. While Valentine’s...

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2 min read

Using Social Media to Capitalize on Big Events

Whether it’s a star-studded red carpet or the biggest game of the year, February is filled to the brim with huge televised events. Millions will tune...

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2 min read

Memes: The Underdog of Social Media Marketing

Condescending Wonka. Success kid. Bad luck Brian. The list of internet memes goes on and on. Whether you love or hate them, they are a part of the...

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