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Campaign Creators

3 min read

Who Was Brian Epstein?

How many people reading this article recognize the name Brian Epstein?

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2 min read

Why Are There so Many Women in PR?

In every PR class I take throughout college, it seems like I’m the only guy.

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1 min read

How Do Marketing and Design Work Together

When creating a marketing campaign, backroom battles between the marketing and design departments can begin to resemble sports team rivalries....

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3 min read

Experiential Marketing: Marketing a Brand Experience

In the era of technology, transmitting a life experience is now as easy as a simple upload. Thanks to YouTube, Facebook, Instagram, and Twitter, we...

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2 min read

How to Get Customer Testimonials Right

Word of mouth advertising, and by extension social proof marketing, is one of the most credible forms of advertising. Glowing reviews from happy...

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2 min read

5 Ways Marketing is Like Dating

Disclaimer: I am not an expert in love. I harbor no fantasy that I plod at this keyboard crafting an article like some business-minded Carrie...

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2 min read

Using Imagery in Email Marketing

Email marketing is a highly subjective matter- you are almost guaranteed to hear different opinions on just about every aspect of it. One of those...

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