The use of social media marketing is becoming more widespread, with most small businesses now using Facebook as a way to reach their customers. According to recent research conducted by Constant Contact, Facebook was second only to email as the preferred way for small businesses to connect one-to-one with customers.
Among small businesses that said social media marketing in general was effective, 83% said that Facebook was at least moderately so. Only 46% said the same of Twitter, the second-ranked social channel.
Why is social media marketing becoming so popular? It’s fairly inexpensive and easy to use. However, there are so many things to consider – Facebook, Twitter, Google +, etc. – that managing an effective social media campaign can be incredibly time consuming. If you’re not sure what you’re doing, it pays to consult a professional. Once you have a clear strategy developed, you can look to move your social media marketing management in-house.
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